The much awaited film, RRR, was released in cinemas on Friday, March 25, and is on a rampage ever since. The period action film had generated hype due to the scale, trailer and also because it’s directed by S S Rajamouli, of Baahubali fame. A huge opening was on the cards. Yet, the trade and industry were left astonished when RRR’s first day collections worldwide were Rs. 223 crore. On day 2 and day 3 too, the film continued with its dream and its three-day worldwide collections stand at Rs. 485 crore. Hence, not just in India but even in foreign countries, RRR has managed to score and pull audiences.
Bollywood Hungama has now found out that the Ram Charan and Jr NTR starrer also got a grand release in the country of Russia. The exact number is not known but it’s surely more than the screen count of any other Bollywood or South film that has been released in this country in the past. As per the Instagram handle @indianfilmsrussia_students, the film is running in around 56 cities at present. Interestingly, Yash Raj Films is the distributor of RRR in Russia.
So how did RRR manage this feat? Firstly, the hype was tremendous even for audiences in Russia. Secondly, ever since Russia invaded Ukraine, a lot of sanctions have come up against the country. Several Hollywood films didn’t release there as a mark of protest. This includes big films like Warner Bros’ The Batman, Disney’s Turning Red and Paramount Pictures's The Lost City. The upcoming Marvel film, Morbius, won't be released in Russia, as confirmed by Sony Pictures. Hence, cinemas in Russia are starved of content.
Meanwhile, India hasn’t voted against Russia and has adopted a policy of neutrality. As a result, Indian films are free to release in the Eurasian country. RRR came at the right time and took advantage.
A few weeks back, even the Prabhas-starrer Radhe Shyam had got a release in Russia.
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