Spotify hosted the first edition of Spotify I-Pop Icons Live on November 7 in Mumbai, celebrating India’s leading pop artists and the rapid rise of the country’s I-Pop movement. The event featured electrifying performances by King, Armaan Malik, Jonita Gandhi, Aditya Rikhari, Kushagra, Hansika Pareek, and Sanju Rathod, highlighting the growing influence and mainstream popularity of Indian pop music.
A Celebration of India’s Evolving Pop Sound
Over the past few years, I-Pop (Indian Pop) has emerged as one of the fastest-growing genres on Spotify, bridging languages and regional sounds. Several I-Pop tracks regularly feature on Spotify’s Weekly Top Songs India chart, with Aditya Rikhari’s “Sahiba” currently holding the top position. Out of the top 20 songs in India, 12 belong to I-Pop artists—showcasing the genre’s expanding fan base.
Spotify’s flagship playlist I-Pop Icons, launched in August 2024, has already amassed over 428,000 followers. Alongside it, playlists like I-Pop Rising, I-Pop Mohabbat, I-Pop Chill, I-Pop Sad Feels, and I-Pop Party cater to different moods and moments. The dedicated hub Home of I-Pop serves as a one-stop destination for fans to explore this evolving musical landscape.
Spotify on Nurturing India’s I-Pop Scene
Dhruvank Vaidya, Head of Music and Podcasts at Spotify India, reflected on the event’s significance, saying, “Over the last few years, we’ve seen I-Pop’s popularity grow tremendously on Spotify. We’re deeply invested in nurturing the ecosystem—through curated playlists, exclusive artist collaborations, and now, the first-ever I-Pop Icons Live event. With artists like Aditya Rikhari and King leading the charts, the future of Indian pop looks brighter than ever.”
He also highlighted that King’s “Maan Meri Jaan” was the most-streamed song in India on Spotify in 2023, according to Wrapped data, and that the platform expects I-Pop’s growth to continue as artists build deeper connections with fans.
India’s I-Pop Stars at the Forefront
King has over 9 million Spotify followers and made history with ‘Maan Meri Jaan’, the most-streamed I-Pop track of 2023. His album ‘Champagne Talk’ debuted at #4 on Spotify’s Global Albums Top 50, marking one of the highest global rankings for an Indian pop artist.
Armaan Malik, with more than 23 million Spotify followers, remains one of India’s most internationally recognized I-Pop artists. Known for collaborations with Ed Sheeran, Calum Scott, and Eric Nam, Armaan was also the first Indian to feature on the Spotify Times Square Billboard for his English debut ‘Control’ in 2020.
Jonita Gandhi boasts nearly 2 million followers and 17 million monthly listeners on Spotify. A multilingual artist, she is known for hits like ‘Sitara’ with DIVINE, which has over 21.7 million streams.
Aditya Rikhari, one of India’s fastest-rising pop stars, has 2 million followers and 25 million monthly listeners. His hit ‘Sahiba’ has dominated Spotify India’s charts for over 18 weeks, currently holding the top spot.
Kushagra has become a breakout sensation with 400,000 followers and 13 million monthly listeners, marking a 665% listener growth in just one year.
Hansika Pareek continues to make waves with 90,000 followers and 9 million monthly listeners. Her song ‘Ratiyaan’ entered the top 100 on Spotify’s Viral Songs India chart, and she was recently named a RADAR India artist.
Sanju Rathod is taking Marathi pop music to new heights with 1 million followers and 8 million monthly listeners. His track ‘Gulabi Sadi’ became the first Marathi song to cross 100 million streams on Spotify, while ‘Shaky’ reached #2 on the Top Songs India chart.
The Future of I-Pop
With the success of Spotify, I-Pop Icons Live, the platform aims to continue building a stronger foundation for I-Pop artists and their fans. As Indian pop music expands across languages and borders, artists like King, Armaan Malik, Jonita Gandhi, and Aditya Rikhari are leading a new wave that defines the sound of modern India.
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