Ranbir Kapoor is set to launch his own fashion and lifestyle brand, Arks, which was introduced on his birthday in 2024. The official launch date has now been revealed. Alia Bhatt took to her Instagram stories to share the promotional video, cheering for her husband and calling it “our dream.”
Alia Bhatt shared her excitement about Ranbir Kapoor's upcoming brand, writing, “Our dream..10 years in the making!! A self-funded – home grown brand comes to life! @arks launching on the 14th February. Break a leg baby.”
The promotional video features Ranbir cycling through Mumbai, where he reflects on his deep connection to the city. He says, “I have travelled to many cities across the world, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail, and get back up again. You can’t help but keep going. Mumbai is a part of my being, my soul. It’s home.” The video showcases iconic Mumbai locations like Marine Drive, the sea link, and a mural of Rishi Kapoor painted at Bandstand.
On September 28, 2024, Ranbir Kapoor introduced his fashion and lifestyle brand, ARKS, on social media. He had first hinted at launching the brand during an appearance on Nikhil Kamath’s podcast, and now fans are getting a glimpse of Ranbir’s vision for the brand.
The official Instagram page for Ranbir Kapoor's brand, ARKS, shared its first post today with the caption, “Meet the founder. He’s not on social media.” The video features Ranbir lying in a meadow, tracing constellations to create his brand’s logo.
Ranbir Kapoor made his industry debut with Sanjay Leela Bhansali’s Saawariya opposite Sonam Kapoor and quickly captured the audience's attention with each of his releases. His remarkable versatility in films like Rockstar, Barfi, Brahmastra, Bachna Ae Haseeno, Yeh Jawaani Hai Deewani, and Animal solidified his position as a major star. Over his 16-year career, Ranbir has delivered numerous blockbusters, showcasing his incredible range from intense dramas to lighthearted comedies. Fans are now eagerly anticipating his entry into the lifestyle space with his brand.
Ranbir Kapoor is currently shooting for Love And War, a two-part film adaptation of the Ramayana, where he will portray Lord Ram. The first poster of the film has been released, along with its confirmed release date. Directed by Nitesh Tiwari, the film's release date was officially announced by Prime Focus Studios’ Namit Malhotra.
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