Rajkummar Rao, Wamiqa Gabbi, producer Dinesh Vijan aka Dinoo and director Karan Sharma launched the trailer of their quirky entertainer Bhool Chuk Maaf at a multiplex in Mumbai. Since the film revolves around a haldi ceremony, the journalists were asked to dress in yellow and it gave a nice touch to the event.
Dinesh Vijan, at present, is Bollywood’s most successful producer as almost all his films post-pandemic have worked big time while the other producers are still trying to crack the box office game. A journalist asked the producer what he managed to do right.
Dinesh Vijan said, “Let me begin by saying that it is very important for everyone’s films to work right now. When a good film doesn’t work, a lot of people are affected. Hence, it's very important to wish for everyone to do well. Just us doing well is not enough.”
He added, “I can’t tell you what I am doing that others are not as I am doing the same thing. The only thing is that we learn from whatever we are doing. We are trying to understand that right now, we are not aspirational to the West. We are very Indian in how we think. The aam junta wants stories about them. They are coming to the theatres on Fridays. The slightly elitist crowd is coming 8-9 days later.”
He further said, “The people we are surrounded with is very important because they are going to influence the decision which you are going to make. I am fortunate that all my writers and directors are grounded, real and connected with the New Bharat. It is very important to know who we are and the new Bharat residents are proud of who they are.”
Dinesh also remarked, “Our film talks about ‘nek karya’. Maybe, the West won’t get this idea. What is different between us and any other country in the world? We have a conscience and a strong one. That’s where karma comes from. There’s so much khazana in our country. We just need to focus on this khazana and I am sure we’ll get thousands of stories.”
Bhool Chuk Maaf releases in cinemas on May 9.
Also Read: Bhool Chuk Maaf trailer launch: Rajkummar Rao talks about his bakc***i chats with Dinesh Vijan; opens up on his Raabta cameo: “People asked me, ‘Yeh role toh koi bhi kar sakta tha kyunki tum pehchaan mein nahin aa rahe ho’!”
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